The 4 Steps Of Customer Journey Optimisation

“Customer Journey Optimisation” is rarely fully understood or considered by many business owners, but it is probably one of the most important aspects of any business – be it online or offline.  You see, in the past the sales context was very different. For example, 20 years ago, a customer may have seen a TV…

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Increase Video Conversion Rates? Here’s a quick tip…

We’re always testing our videos and researching what’s working in the video world and recently we’ve been looking into methods to increase video conversion rates by making simple changes. Something that has surprised us is just how effective female voice overs can be for some videos in certain industries. Side note – when looking into…

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